How To Build An Amazing Personal Trainer Website? Detailed Guide

Websites have become a necessary element for the success of every business today. Especially in these pandemic times, people are moving towards everything digital and websites are the front face of every business. More than 75% of people admit that they judge a company’s credibility based on its online presence.

The personal training industry is getting affected by corona pandemic and trainers are understanding the importance of a strong website.

This detailed personal trainer website guide is your bible to understand what you need to make sure your website and business stand out in this rapidly increasing competition in the personal training world. Keep reading till the end to check some amazing personal trainer website examples.

Benefits of Having a Website for Personal Trainer

The most important aspect that comes to our mind is why do we have to invest in a website after all? Do we really need it? What will I get from a website?

1. Competitive Edge

In these competitive times, we all know how businesses are fighting and working hard to stay on the top of the list. Customers always check and compare multiple options before spending their money today. And if your competitors are able to grab their attention then you will lose your business. You can show your services, products, achievements, results, feedback, testimonials everything on your website.

2. Cost-effective

How much do you pay for offline advertisements like billboards, pamphlets, brochures, etc? And how many times a year do you have to spend money on these things? A website requires a one-time investment and then you can update your profile and information whenever you want and as many times as you need.

3. Builds Credibility

A professional-looking website will add credibility to your business easily. When your potential customers search your name on the internet and they won’t find anything then it will have a negative impact on your brand. But if they found a well-designed website with amazing testimonials they will start trusting your business instantly.

4. 24/7 Availability

I am sure some of you might be arguing in your mind that we can have a receptionist or a telecaller to provide all the information. But you can not have a dedicated person all the time. Even if you decide to hire 2-3 persons to work in shifts still they will go on breaks. What if you lost a very important client to your competitor because your receptionist was on a break? This will never happen with a website. Your website will always work even if you are sleeping.

5. Wider Reach

When it comes to demographics; your brick and mortar office will have its own limitations. You might not be able to reach multiple locations and your potential customers will keep searching about your services on the internet. With a website, you can reach anywhere in the world and your potential customers can check your services at the comfort of their homes.

6. Better Sales

A personal trainer website will grab all the leads for you which you can convert to clients either instantly or you can nurture them into your customers slowly. You can add pop-ups, forms, and direct calling options to get as many customers as you want.

Best Examples of Great Personal Trainer Websites

check some competitors for inspiration. Below are some personal coach website examples for you:

1. Ivy Training [Inside Our Portfolio]

The website talks about strength building and nutrition training. The website is beautifully designed with an amazing user experience to automatically guide the website visitors. We have created the website and we made sure the design talks about the brand and makes it stand out in the competition.

The blog section of the website covers some amazing tips for the readers and some real-life case studies to motivate people. You can even check the live Instagram feed on the website which adds a special layer of credibility.

2. Coach Bianca Natalia [Inside Our Portfolio]

Another feather in our hat is the website of Coach Bianca Natalia of Australia. The website is designed keeping in mind the personal brand Bianca. The coach is popular among the fitness enthusiasts in Australia and we tried our best to represent the services, specialty, skills, and persona of Bianca through the website.

You will see the Instagram and Facebook page is also connected with the website this helps the visitors to know more about Bianca.

3. Barbell Babes [Inside Our Portfolio]

Barbell Babes works for women’s strength and conditioning training. The business works as a community of women who help and train other women to become more physically strong. The design of the website is based on feminism and women empowerment.

You will find an amazing call to action and interactive elements on the website which makes it the best among all the top competitors.

4. Melissa Ambrosini

Melissa Ambrosini is a self-help guru and a best-selling author of books like Mastering Your Mean Girl, Open Wide, and PurposeFULL. The website displays a minimal approach and a sleek design with a beautiful picture of Melissa.

The website also has options for visitors to buy books, programs, and meditation courses. The user interface of the website is smooth along with buttons that lead to her social media pages.

5. Gabby Bernstein

Gabriels Bernstein is also a New York Times Bestselling Author, International Speaker, and Spirit Junkie. Her website represents her perfectly just like her energy. Gabby is full of energy, enthusiastic, and loving. The design of her website is just like Gabby; positive, fun, and spiritual. Users can buy miracle memberships, online courses, books, journals, card decks, meditation albums, and even merchandise from Gabby.

The website also has a free resources section which users can check anytime. The contact section of the website has an email address of every department like customer support, business inquiries, sponsorship inquiries, and press inquiries.

6. Marie Forleo

Marie Forleo is an entrepreneur, writer, coach, and philanthropist. Her website represents her personality and helps the visitors take action easily. You will find some amazing professional-looking pictures of Marie on the website along with video elements.

The website of Marie is definitely a custom-made theme because adding such amazing elements to an existing personal trainer website templates is not possible. The only problem we found is; the menu items are not clear enough. We tried finding a way to contact Marie but there was no contact us page on the website.

7. Ciara Foy

If you need inspiration for a nutrition consultations website then you should check the official website of Ciara Foy. Ciara is a Toronto-based nutritionist and her website is all about her work and her brand. The website has an easy-to-use and understandable interface.

The users can listen to her podcasts, read her books online on the website for free. The call to action is placed very strategically on the website which shows the website is designed and developed by a professional.

Must Have Elements in Personal Trainer Website

Now that you have decided to build a website for your personal training business. Let’s have a look at some of the elements that can make your website stand out in the crowd.

• Home Page
  We all know the value of first impressions, especially in business. 88% of consumers are less likely to return after a bad experience. The home page is like the face of your website and your business. You need to make sure you have a unique, effective, and beautiful home page. Make sure the layout of your home page is easy to understand and navigate. Some people make their website too complex just to make it unique. You might get some visitors to your website but they won’t contact you for your services.
• About Page
  Your about page should have the mission and vision statement of your business. It should talk about your story which is raw and authentic to help your potential and present clients connect with you. Incorporate your values and the reason why you started this business. You can also talk about the journey of your clients to help the website visitors understand what they can expect from you and your business.
• Services Page
  The services page of your business website should talk about everything that you have to offer for your target audience. You can even try to name your services a bit differently as per the benefits your clients will get from that service. And most importantly; don’t forget to add some frequently asked questions to the page. It can be under a separate section or you can include that with the description of the services.
• Contact Page
  Another most important page is; the contact page. People who are interested in your services will try to find a way to know more and your contact page will act as a bridge. The contact page in your website should have clear details of your office or studio along with an address and contact number.
• Testimonials
  Testimonials are proof of your work. Genuine testimonials will add credibility to your business and people will trust you more. There are different types of testimonials; video, audio, written without a picture, written with pictures, etc.
  Sharing images or videos of your clients in testimonials adds extra credibility to your website and your business. But if your customers are not comfortable with images then you can either share their audio clips or written statements on your website.
• Clear Call To Actions – CTA
  Now that you have the most amazing website with all the necessary elements it’s time to convert the visitors to your clients. To convert your visitors you will need a clear and intriguing call to action.
  CTAs are basically buttons that lead to the contact us page or a way to contact you directly like call or email. You can add some text with the button that is relatable to the problems of your target audience which can push them to click on the CTA button.
• Legal, Security & User Data Usage Aspects
  A genuine business needs well sorted legal aspects like Privacy Policy, Cookie Policy, Refund Policy, Terms and Conditions, and the most important; Secure SSL[HTTPS] Certificate. You will need some clear terms and conditions, privacy policy to save your brand from unnecessary lawsuits.
• Smooth User Flow
  The user flow is one of the most essential parts of a website for any business. A smooth user flow will decide how much time your users will spend on the website and as a result how many of the website visitors will convert into your potential customers.
  More than 38% of consumers stop interacting with a website that has an unattractive user flow. If your user flow is confusing and the website visitors are not able to understand or check what they want to know about you then they will leave the website in a few seconds.
• Mobile Optimization
  When was the last time you took out some time to do some special research on your computer about a service you need? Today nobody has the time to open the computer or wait to reach their home or office to do some research online. Everyone prefers searching about their requirements on the spot on their phone.
  That is why it is very very important to have a mobile-optimized website for your brand. What if your potential customers try checking your website from their smartphones and they find bad-looking fonts, unbalanced images, and unclickable elements? They will close the website and will never come back.

How to Make a Personal Trainer Website?

We are sure you are now all stacked up to build your own personal coach website. To help you build your dream website we have created a step by step process list for better clarity:

1. Find a Domain Name
   The first and foremost important step is to find the domain name for your website. A domain name is the address of your website on the internet. www.xyz.com here xyz is the domain name. In most cases, people plan to buy the domain name at the end-stage after the website design and development but it can be a hassle.
   Domain names are not readily available; you might be thinking about buying a domain after your name or your brand’s name but there are chances that someone has already bought that domain name and you can not buy the exact same existing domain. So do some research and see the available options for your brand.
2. Choose a Web Host
   Web hosting is where your website will have its own space on a server. There are a lot of web hosting service providers available. You can select anyone as per your budget. Yes, there are different packages available for web hosting which you can select and later upgrade.
   For example; at the beginning you might not get too many visitors hence you can select a low-cost package. Once your website starts getting good traffic you can upgrade your web hosting package.
3. Choose and Install a CMS
   CMS stands for content management systems like WordPress, Wix, Duda, Weebly, and Squarespace. This is important to make sure your website and its content are always up to date and relevant to your target audience. If you are selecting WordPress then make sure to search for WordPress website development company to get the best assistance for your website.
4. Find Perfect Website Theme
   Now comes another important factor behind the look of your website; personal coach website templates or the theme. There are a lot of free themes available in the market which you can select. But if you have any specific requirement or idea in your mind then you can always go for a custom theme design.
5. Create a Logo
   The logo will be the graphic representation of your business and it is always advisable to have a clean and sleek professional-looking logo. You can hire graphics design experts who can understand your brand and its vision and create a logo accordingly.
6. Use Professional Photos
   There is a huge mistake that most of the new businesses make; adding unprofessional and irrelevant images on their website. It can impact the whole branding of your business and it can make you look unprofessional.
7. Plugins are Crucial for Personal Trainer Website
   Plugins play a very important role in the website development of any brand. Based on the features you want to integrate into your website you will need plugins accordingly.
   If you want to add an eCommerce option then the WooCommerce plugin is the best, you can also have a BMI calculator plugin, meal planner plugin, and even progress tracking plugin. Different plugins add different features to your website.
8. Add Your Social Media Platform Feeds
   Personal training is all about social proofs and showcasing the live feed of your social media platform will add a decent hint of your services and achievements on your website. Moreover; everyone is on social media nowadays and adding your social media presence to your website adds a positive impact on your branding.
9. Keep Website User-Friendly
   As mentioned above; your website should be easy to connect with so that your visitors will not leave your website without contacting you. Add elements to your website that help the visitors to understand your business more and help you to get more leads.
10. Build Your Online Community
    An online community will become your family instantly and you will get the best support and marketing from your community. An online community will help you in word-of-mouth marketing and can get you more customers.
11. Communicate With Your Website Visitors
    You might have noticed; whenever we open some websites we get small chat popups with a custom message like:
    “Hi! I am XYZ. How can I help you?” This is a way of communicating with the website visitors and informing them about your services. If they have any second thoughts or confusions then they can ask you directly.
12. Blog or News Section
    Every website has its own blog or latest news section where they talk about some tips, information, or ideas as per the target audience.
    You can share nutrition tips, fitness exercise tips, personal training & fitness guide, injury prevention tips, mental health improvement tips, etc.
13. Choose Right Website Design & Development Partner
    Now comes the most important part; the right developer and designer can make your website the best among the competition.
    57% of consumers say that they will never recommend a website with a poor design. While an amateur developer and designer can make an ordinary website that will mix with the rest of the competition.
    You might get a lot of developers who will build your website at the cheapest rates possible but make sure you are clear about your requirements and ideas. Because we all know cheap rates come with cheap services.

FAQs About Personal Trainer Website

Over To You!

Now that you know exactly the importance of a website for personal trainers and how other personal trainers are leading the race, It is time to make a decision!

If you are still wondering how much time and cost it will take to develop your website, then you can get in touch with our WordPress developers. Our team has experienced and proficient developers, designers, and quality analysts to make sure you get the best website for your brand.