Bing & Yahoo together lead 33.6 % market share of the desktop search engine in the U.S. In several industries, that even higher in numbers: Bing & Yahoo process around 80% of searches relevant with education, telecommunications, and automotive, for example.
The good news here is that if you have previously invested significantly in Google SEO, then you are simply a hop, skip, & a jump away from perceiving real results on other search engines too. That’s due to the reason that Bing & Google share a lot of the similar ranking signals, however, there are also some differences that describe in this blog.
Here are Some Differences Between Bing SEO and Google SEO
One biggest difference between Google and Bing has to do with the keywords.
Google is putting so much effort to perk up search accuracy through understanding searcher intent as well as interpreting contextual cues through various websites. We can call it semantic search that in part depends on artificial intelligence and machine learning to assist them to understand the content of a page.
In contrast, Bing’s a bit rusty when talking about broad-matching keywords, & their Webmaster Guidelines really recommend you to “utilize targeted keywords at any time possible.” You will make yourself rank better in Bing search engine result pages if you utilize exact keywords at all place you can, including your meta descriptions, your domain, and your H1 & H2 title tags.
One more difference is that Google utilizes contextual clues inside your query to understand what you are looking for, while Bing preferentially puts forward your local results at first. In case the word you’re looking for has manifold meaning, Bing will also offer other choices in the sidebar to assist them to know your query.
Bing and Google both are big on trust. Both value backlinks, for instance, since these are signs which visitors considered your content helpful, trust the information provided by you, and now desire to share it with others.
Google measures trust by gauging the PageRank of domains that are linking to your content. The High-PageRank links are heavily weighted and some of those worth ways more than hundreds of low-PageRank, spammy links.
Furthermore, Bing values high-quality links, although they judge quality somewhat differently. For instance, Bing puts more prominence on domain age as well as some domain extensions. From POV of Bing, you are the newest thing since sliced bread in case you earn so many organic backlinks by well-established domains, particularly if that domain end with.edu, .gov, and .org extensions.
Bing places a bit more importance on the number of links you get. But, as with Google, you must avoid immoral link building. I’d recommend you to build 20 or fewer links per month & to try to concentrate on quality rather than quantity.
3. Meta Keywords
As we are on the point of keywords, let us speak to the elephant inside the room: if we talk about Google, Meta keywords are dead. As stated by Google way back in 2009 that “some years ago Google started ignoring the keywords Meta tag,” & you don’t need to search hard to get content about why you shouldn’t utilize the Meta keywords.
But, on Bing, Meta keywords are kicking and alive.
This doesn’t grant you an excuse to mistreat them or to begin stuffing inappropriate keywords in the Meta tag, but it does imply that you shouldn’t ignore them completely. While Meta keywords may be mostly irrelevant when talking about Google, they have a great impact on the Bing results.
4. Social Signals
Google has refused that social signals play a vital role in the rankings, regardless of a lot of rumor that it plays a tiny role.
Bing, in contrast, is very open concerning the significance of social signals. In case you desire to rank well on Bing, then you are supposed to need to put an ear to your social media circles. Connect with the audience & earn as many shares, tweets, likes, & +1s as possible.
Utilizing social media in your SEO stratagem is time-taking, but important if you desire to finely optimize for Bing. Think about downloading an all-inclusive social media listening tool which will assist you to find as well as tap into each conversation people is having regarding your business on the internet.
5. The Multimedia Content
When it comes to visual search, Bing has been pushing the envelope that goes hand-in-hand with the most touted features that are “entity understanding.”
More significantly, Bing has the capability to rightly crawl as well as understand different types of multimedia content, for example, audio, video, and images. It can also crawl as well as understand the Flash websites.
In the meantime, Google still depends very seriously on text-based content, & Flash sites are all but unseen to them. High-quality pictures & videos do matter, though they are not weighted almost as heavily.
I wouldn’t recommend you run out & develop a Flash website, beefing up the content by more videos, images, & audio files could offer you an opportunity to your competition.